Unique Brand Marketing Strategies for Small Businesses

Unique Brand Marketing Strategies for Small Businesses-feature image
February 9, 2023 10 Min read

A well-defined and implemented brand strategy has a direct impact on consumer demands, emotions, and competitive conditions. It is worth remembering that your brand isn’t just made up of your product, logo, website, or name. It is much more than that; it’s the intangible aspect of your business. It’s an elusive sense that distinguishes powerful brands from average ones.

Depending on your target demography, budget, and marketing condition, there are numerous sorts of branding strategies that might offer value to your firm. Here we shall discuss the different sorts of branding methods that might help your company establish brand equity.

What Is the Difference Between Branding & Marketing?

It is crucial to know the difference between branding and marketing so you can effectively combine the two. In essence, marketing is the process of increasing awareness of your brand and its products in order to increase sales. On the other hand, branding is the process of expressing the idea behind your company’s establishment and what it stands for.

The term “branding” refers to the process of defining your company’s personality. This entails selecting artwork, logos, typography, and business colors with care to reflect your brand’s beliefs and philosophy.

Consider marketing to be your arsenal for creating revenue, and branding to be your overall strategy for reaching out to your target market. Branding is one of the most important components of your marketing plan.

It’s vital to figure out what your company stands for as a brand before developing a marketing strategy, regardless of what industry you are in or how big is the competition.

What are the Best Brand Marketing Strategies?

Here are the top industry-grade brand marketing strategies to help you build your organization’s positioning in the market.

  • Create a brand identity

You should define your brand identity before designing your marketing campaign. This entails posing a number of questions to yourself and those involved in the decision making.

  1. What is your company’s mission? 
  2. What are your company’s key values?
  3. What three words would you use to describe the company?
  4. What do you wish your company to be known for?
  5. What type of impact do you want your company to have in your industry?
  6. How do you want to visually represent your brand?

These questions will assist you in determining your goals and direction as a unique brand in the marketplace.

  • Do some market research on your intended audience

Create customer personas to learn more about your customers. A customer persona is a detailed representation of your ideal customer. It will assist you in forging an emotional bond with your audience.

Ask yourself questions like, “How old is this person?” when creating your consumer character. Here are the examples of questions you should consider while building your ideal target audience persona:

  1. How will you define your ideal customer?
  2. What’s their location?
  3. What do they do for living?
  4. What are their preferences?
  5. What is their educational background?
  6. What are their possible challenges?
  • Focus on brand positioning

You are now ready to decide where your company’s brand belongs in the industry. This particular step is also termed as market positioning.

Your positioning statement, which is usually three to five phrases long, should highlight the key idea of your brand. Use facts only because your audience would expect you to fulfill your promises. Make sure your positioning statement is aspirational. This would motivate your team to strive for greatness.

For example, Coca Cola position itself as an energy drink that brings happiness and joy. While Starbucks emphasizes on the pleasant experience of having a glass of coffee.

  • Your brand communication strategy is equally important

The next stage is to develop a unique messaging for the different target audiences. e your brand positioning should be consistent across all audiences, its unique components will attract particular segments. The pain points should be emphasized while communicating to each audience.

Each audience group will have unique pain points that need to be addressed. All of these requirements should be addressed in your messaging. This is a crucial step in ensuring that your brand is relevant to your target audiences.

  • Create guidelines for your brand

Consider how to connect your audience with your marketing efforts once you have figured out who they are. Your logo, brand colors, typefaces, tone of voice, etc. should be covered in your creative brand guidelines.

It will assist any designers or marketers in telling your brand’s story and communicating your message in the most effective way, as well as ensuring brand consistency.

  • Don’t neglect content marketing

In today’s times, content marketing is highly prescribed. It helps in attracting, nurturing, and qualifying candidates by providing quality instructional information.

The strength of your brand is determined by both building reputation and increasing visibility. It’s rare to succeed at increasing awareness without simultaneously building and improving your reputation.

Content marketing emphasizes on both visibility and reputation and makes your brand popular among the audience.

  • A marketing toolkit is all you need

The next stage is to complete the remaining components of your marketing toolset. You should aim to develop a quick “pitch deck” that overviews the firm or major offers, as well as an e-brochure about the firm.

Today, this kind of marketing toolset is increasingly relying on videos. About the company, testimonials, and meet the team videos are popular topics that your marketing team can work on.

These toolkits can help not only with business development but also with brand development, given that they are properly strategized, designed, and executed.

  • Execute, track, and pivot, if necessary

This last step in the brand-building process is the most crucial of all. Obviously, a great brand development strategy is useless if it is never put into action. You might be surprised at how frequently this occurs.

With all the good intentions the company can summon, a sound strategy is established and implemented. Then reality kicks in. Employees are occupied with client dealings and  brand development takes the back seat.

That is why it is critical to keep track of everything. Only when you track your endeavors can you be confident that your strategy works in your company’s favor.

How Can Fonada Software Help With Your Brand Marketing Strategy?

When it comes to brand development, each organization and its difficulties are distinct. Depending on the industry and the target audience, each company has its own set of requirements. As a result, there is nothing called “one-size fits all” in branding and marketing. This is where Fonada kicks in.

Fonada software is aimed at increasing your  overall operational effectiveness. The company specializes in providing tailor-made solutions for increasing productivity, promoting your brand, and growing your business.  

Using Fonada information broadcasting solutions, businesses can promote their products and services for optimum brand visibility. It provides specialized corporate communication tools and techniques to help its clients establish themselves as trustworthy brands.  

Fonada software enables organizations to increase reach with high security and lightning-fast bulk SMS and audio message distribution that includes quick delivery reports. Now, sending text and audio messages to millions of individuals is simpler, thanks to the introduction of dedicated and scalable SMS channels with dependable delivery and adaptive routing.

With multi channel dialing, survey calls, promotional calls and automated reminder calls, you can get your brand name to every mobile phone in your target market.

With the right infrastructure in place, Fonada allows your consumers to notify you of their needs via free missed calls that correspond to a predetermined trigger. You can collect all phone numbers into a customer database and outperform the competition by answering all of your customers’ calls.

Things to Consider While Developing Brand Marketing Strategy

Creating a brand strategy necessitates a great deal of forethought. You must determine what distinguishes your company from other businesses that provide a similar product or service.

Although not everyone can be convinced by a single logo, the brand’s consistency in design allows it to act as a viable option. When developing a brand strategy, consider the brand’s purpose as well as what it could and should imply to customers.

Here are the various factors you must consider before you go ahead and develop your brand marketing strategy.

  • Determine your brand’s goals

Your goal, for instance, could be of becoming the market leaders, attracting new customers, increasing online purchase, and so on. Once you determine the right goals, you will be able to choose an appropriate brand strategy that corresponds with the same.

  • Visual content is the king

Visuals play a crucial role in branding and marketing. Reports claim that individuals can remember and respond to pictures and videos at a faster pace than mere words. Infographics are three times more likely to generate the desired responses than any other form of content.

However, your visuals should consistent with your brand’s overall theme and values. Consistent brand imaging will help in increasing the recall value of your brand.

  • Add a human touch to your brand

The best way to humanize your brand is to tell the story behind it. Another way to build a connect with your customers is to address their concerns through your offerings. Give them exactly what they want!

Once you have identified their requirements and challenges, you can start working on your marketing tone that addresses directly your clients. The marketing message should convey answers to their problems.

  • Being consistent is critical

Yes, we know. It often feels enjoyable to come up with different creative expressions each time you go to market with a new piece of communication. However, it can be confusing for your audience and destructive to your brand identity.

It would be more difficult for your audience to recognize your brand, and it would also be more costly to reproduce distinct brand stories. Voice consistency across channels should remain the same no matter what. Make sure your message and style are consistent, whether you are talking to your audience on social media, in a print ad, or a video.

  • Long-term planning is essential

Your brand marketing plan may lack direction if you don’t have definite goals and a brand mission. It is vital to know what you want to accomplish in the long run than it is to set short-term goals.

Some of the typical brand missions might include internal business expansion, bringing new products to market, or establishing a strong social media presence & Social Media Marketing Strategy. Stay true to your goals and your brand shall speak for itself in the long run.


Many of today’s leading brands would not be where they are without strong branding. By now, we believe you have realized that the right branding approach helps companies reach the hearts and minds of their consumers.

Brand strategy should not be dismissed as just another buzzword from the marketing lexicon. In fact, strategic branding and brand design are critical for connecting with your target audience.

When done well, it may mean the difference between a distinctive, commercially successful product and an utterly failed one.

Related Categories: IVR Software | Contact Center Solutions | Call Recording Software | Call Center Software | Call Tracking Software

Written by Techjockey Team

Read more

Still Have a Question in Mind?

Get answered by real users or software experts

Talk To Tech Expert