[Infographic] How To Improve Conversion Rate of Your Software On Techjockey

Last Updated: October 6, 2022

Infographic – How to Get More Business for Your Software on Techjockey

#1 Share Complete Product Details

Shying away from sharing necessary product details is a sure-fire way to turn off your prospects! You can win them back with these details:

Target industries & organization types
Deployment type & Operating system it supports
Hardware & software configuration
Explanatory videos, FAQs, client references, pricing, etc.

#2 Opt for Premium Listing

Your product ranking matters! So, be at the top of your game with premium listing.

Increase your product visibility
Reach out to more prospects globally
Perform better than your competitors
Maximize your chances of business growth

#3 Provide Quick Online Demo

A buyer’s journey includes three stages – Awareness, Consideration, Decision

Online demo plays an important role at the Consideration Stage!

By providing quick online demo, exhibit how your software can help the buyer overcome business challenges. You can push them to the Decision Stage smoothly by resolving all their queries.

#4 Offer Product Personalization

Different users, different needs! So, why not customize your product accordingly?

Customization is the new king, as it allows you:

Make the most of your customers’ demand
Wow your customers by fulfilling their specific needs
Differentiate your products from those of your competitors
Be ready for higher conversion rates

#5 Adopt Competitive Pricing Strategy

To increase business profitability, it’s important to get your pricing strategy right.

Benefits of Competitive Pricing Strategy

Prevents losing customers to your competitors
Positively impacts the purchase decision of customers
Attracts online shoppers who go for price comparison
Helps you be competitive & offer the best price-value combo

#6 Quick Implementation & After-Sales Support

The ‘no excuses’ culture for implementation works best in the competitive market scenario. Higher support level & sales efficiency go hand in hand. Adopt these practices to be

Getting the right composition of sales support
Put 50-60 percent of sales employees to support function
Automating support activities is a viable option
Advanced analytics tools can help improve after-sales process

#7 Marketing Makes a World of Difference

Doing everything right and still not getting results? Promote your brand & product digitally with us and benefit from top marketing inventory!

Banner ads
Social media promotions
Email marketing
SMS marketing
Paid reviews
Search ads
Sponsored blogs
Newsletters
Explainer videos

Published On: May 30, 2018

Kalpana Arya

Kalpana’s tech writing journey began in 2017 with Techjockey, and she truly belongs here! If she was not a technical content writer, she would have been a coder. Technical writing, especially for business software, is her passion, and she enjoys every bit of it. From addressing the pain points of software buyers to offering them the best software buying guide, she has excelled in every stage of the customer journey through content. Techjockey’s website has 500+ software categories and she has written something for each of them. Also, she has a good eye for detail, and that makes her a reliable Content Editor.