30+ Best Content Creation Tools and Resources (Free and Paid)

30+ Best Content Creation Tools and Resources (Free and Paid)-feature image
July 20, 2023 Reviewed By : Kalpana Arya .17 Min read

Creative professionals are blessed with the ability to think out of the box and create highly engaging content for their target audience. However, with tight deadlines, the chances of being overwhelmed and having a creative slowdown are high for such people.

To simplify your work and meet your goals, you need the right content creation tools and a good marketing strategy. By effectively using the available content creation toolkit, creative professionals can ensure high performing and quality content. This article discusses some of the most popular tools that can catapult your content to meet your goals.

Best Content Creation Tools List of 2022

Content Research and Planning Tools for SEO

  • Google Trends

content creation software

Google Trends enables content planners to view the most popular topics in real time via popularity graphs and adjust their campaigns accordingly. You can compare the search volumes of different terms based on location and select the time duration to understand how a trend is evolving. You can also filter the results by category if a word has multiple meanings.

Google Trends Pricing: It is a free search trend analysis tool.

  • SEMrush Topic Research Tool

SEMrush keyword tool provides ideas and information around the topic that users wish to create content around. It provides subtopics and ideas for questions, headlines, news articles, and other content to help you attract the right audience. The ideas are provided after analyzing competitors’ content, location, and popularity to help your content shine and stand out.

SEMrush Pricing: Paid SEMrush plans with unlimited access to the tool start at INR 17129.32 per month.

Content Creation Tools for Social Media

  • Canva

content creation apps

Canva graphic design tool enables users to plan, create, schedule, and publish posts for social media. It provides thousands of images, templates, and other elements for Facebook, Instagram, WhatsApp, YouTube, and other social media platforms. The software has editing options like image/ video crop, collage maker, and so on.

You can use simple drag and drop to add stock videos, text animations, and shapes, custom graphs, textured backgrounds, speech bubbles, etc. Further, it helps organize the content in folders and collaborate in real time with team members. 

Canva Pricing: It has a free plan with 100 plus design types. Paid plans start at INR 3,999.00 per year and includes 610,000 plus free and premium templates. | You can also check-out the best Canva alternatives.

Suggested Read: Compare Best Canva Alternatives for PC & Mobile (Free and Paid)

  • Peppertype.ai

Peppertype.ai is an AI-enabled virtual content assistant that handles the entire content generation process from ideation to delivery. It has the Recently-used and Popular sections for finding content format faster.

Users simply need to select the type of content copy and details of their product or business. You can manage multiple projects and teams easily with the software. Results can be downloaded or saved in a CSV file.

Peppertype.ai Price: Pricing starts at INR 1860.19 per month when billed annually.

Also, check and compare Best SEO Audit Tools available in India

Digital Content Creation Tools

  • Adobe Spark

Adobe Spark provides a vast library of templates, images, fonts, icons to enable users to quickly create posters, graphics, flyers, animations, and more. You can add filters, textures, stickers, effects, text animations, and so on.

The software offers custom branding options where users can choose colors, logos, and more. Other features include background remover, content resizer for social media, sharing and team collaboration, among others.

Adobe Spark Pricing: You can get started for free. Pricing starts from INR 744.38 per month (first 30 days free).

  • Fotor Photo Editor

Fotor image editing program also provides tools to create graphic designs and photo collages. Features for image editing include red-eye removal, fine-tuning, image resizing, blemish removal, and many more.

Fotor also has numerous image effects and filters to create professional looking designs. You can download or share the final images. It works on Windows, Mac, iOS, and Android.

Fotor Pricing: It offers a free plan that is supported by ads. Ad-free paid plans start at INR 8.99 per month.

Blog Content Creation Tools

  • Jarvis AI Assistant

Jarvis AI Assistant helps in quickly creating plagiarism-free and keyword-optimized blogs through integration with Copyscape and SurferSEO. With Jarvis commands, users can get the automated content written the way they want. You can even repurpose existing content to create new versions.

In the boss mode, it has Grammarly to prevent any grammatical errors in content. The software reads the past 3000 characters each time it adds more content for making sense contextually. It has support for over 25 languages.

Jarvis AI Pricing: Monthly pricing starts at INR 2158.83.

  • ShortlyAI

content creation platforms

ShortlyAI is an AI-powered tool that assists creative professionals in creating plagiarism-free blog posts by expanding on the writer’s thoughts in the form of paragraphs. It has a user-friendly interface.

The software reads all the text before the cursor (up to 1200 words) to understand the context. You can select slash commands to shorten, rewrite, or expand the existing sentences. As of now, it is available as a standalone product but might be combined with conversion.ai in the future.

ShrtlyAI Pricing: The annual plan starts at INR 4838.96 per month (2 months free).

Website Content Creation Tools

  • Hemingway Editor

best content creation apps

Hemingway Editor enables users to write website content clearly without the need for an internet connection. You can import text from Word files or add the text yourself. It highlights complex words, wordy sentences, and other improvement areas in different colors to help users. You can save these highlights in PDF for sharing with others.

The Hemingway app takes care of HTML headings, links, formatting, and more for web publishing. It is integrated with WordPress and Medium to directly publish the edited draft or live post from the software. It works on both Mac and Windows.

Hemingway Editor Price: Starts at INR 1487.71 per month.

  • WordAI

WordAI enables users to create high-quality content with up to 1000 unique rewrites for every original article while retaining the meaning and ensuring readability. With AI, the software adds LSI (latent semantic indexing) keywords for higher ranking based on the existing content.

It even corrects spelling and grammatical errors and splits long sentences. You can upload articles in bulk to save time. It also integrates with Article Forge.

WordAI Pricing: It offers a 3-day free trial. Pricing starts at INR 2009.54 per month when billed annually.

Online Content Creator Tools for Multimedia Content [Latest Update]

Image Creation Apps and Tools

  • Pixlr Editor

AI-powered photo editing and design tool

Pixlr image editor is an AI-powered photo editing and design tool that enables users to create images for Instagram, Pinterest, LinkedIn, and more. You can select a pre-made template or upload any photo via THE simple drag-and-drop or copy-paste option in formats like JPEG, PSD, SVG, WebP, etc.

With the smart cut out tool, you can remove background or any other undesired object from images in a single click. Further, it helps add effects, filters, stickers, icons, decorative texts, and overlays. It even offers a collage maker and works on Windows, Mac, iOS, and Android.

Pixlr Pricing: Pixlr has a free plan that provides limited access to Pixlr X (graphic design) & E (photo editing). The paid annual subscription starts at INR 364.48/ month.

  • Stencil

Stencil is a web-based graphic design tool that creates images for ads, graphics, blog headers, and more. You can choose from around 1,350 editable templates to avoid creating pictures from scratch.

Its royalty-free library options consist of over 5 million stock images and more than 3.1 million graphics and icons. Stencil also supports custom branding with a choice of fonts and logos.

Stencil Pricing: Stencil offers a free plan for hobbyists. Its paid plans starts at INR 668.997 per month when paid annually.

Suggested Read: Top 12 Photo Editing Software for PC

Video Content Creator Tools

  • Synthesia

digital content creation tools

Synthesia is an AI-powered tool that allows users to create up to 30-minute-long videos from any text. It has over 40 AI avatars and allows you to create custom ones too. You can add text, images, background music from the library, shapes, or even upload backgrounds and audio.

You can also duplicate videos or combine multiple ones to create new content. It supports over 50 languages. The results can be downloaded in Full HD quality or shared with clients and colleagues.

Synthesia Pricing: Starts at INR 2234.25 per month billed monthly. Custom pricing is also available. You can also check out the best syenthesia alternatives.

  • Animoto

Animoto video maker enables users to make landscape, square, and vertical videos with fonts, transitions, colors, photos, video clips, and more of their choice. You can start from scratch or use one of the available templates. It has an in-built library consisting of multimedia from Getty Images.

You can also trim clips, crop photos, add your brand logo as a watermark, adjust media timing, etc. Downloading and sharing videos on social media platforms and websites are also possible. It works on both Mac and PC.

Animoto Price: The basic plan is free but the video download is not available. Paid pricing starts at INR 290 /month for an annual subscription. 

Explore more Video Editing Tools which meets your requirement and budget.

Animation Tools

  • Renderforest

Renderforest is a 2D and 3D animation tool that offers over 500 templates and several customization features. Users can browse scenes, add text in different fonts, select color themes, adjust voiceovers, and more.

AI-powered script to video tool suggests scenes depending on the project. You can also upload your videos for editing. With dynamic video animations, you can create eye-catching explainers, logos, and so on. Users can export the final project for sharing or downloading.

Renderforest Pricing: It offers a free plan with only 300 MB storage. Pricing for paid editions starts at INR 399 per month when billed annually. 

  • Adobe Animate

free content creation tools

Adobe Animate enables users to create cartoons, avatars, animated doodles, gaming animations, and the like. You can select backgrounds, characters, motion assets, sound clips, and more.

With frame-by-frame animation, characters can have more realistic features like talking, blinking, and so on. You can also share the animations in different formats on social media platforms like Twitter. Step-by-step tutorials are available to get started. You can also look into the best Adobe Animate alternatives.

Adobe Animate Price: It offers a 30-day free trial. Pricing starts at INR 1,675.60/month (as part of Creative Cloud)

Suggested Read: Top 5 Animation Software for Windows and Mac

Infographic Tools

  • Visme

Visme infographic solution

Visme infographic solution provides hundreds of editable templates and thousands of elements or content blocks to create custom layouts online. Drag and drop functionality simplifies the creation of easy-to-understand infographics from complex data.

Visme is suitable for both beginner and professional graphic designers. You can add any media and content. The software also provides stock images and vector graphics. Visme app enables online sharing or download of created infographics as PDFs or images too.

Pricing of Visme: Visme has a free plan with limited features. The paid annual subscription plan starts at INR 1116.35 per month for individuals.

  • Venngage

Venngage’s infographic maker offers a user-friendly drag-and-drop editor that enables even non-designers to create custom designs. It has a library of over 7500 easy-to-search templates designed for marketing and communication, training and development, among others. You can select fonts, backgrounds, colors, and other formatting options in a few clicks.

Venngage integrates with Pexels and Pixabay for royalty-free images. You can export the infographic to PDF or PNG for downloading or sharing for collaboration. You can also automate infographic-based presentation design with DesignAI.

Pricing: Venngage offers a free plan to help users get started. Pricing starts at INR 1191.10/ user/ month for an annual subscription.

Suggested Read: 10 Best Poster Making Software for PC and Mobile

Animated GIF Creation Apps

  • Make A GIF

Make A GIF provides options to upload an animated GIF or create one from images (up to 40), Facebook URL, YouTube URL, webcam, or video. You can easily keep track of all GIFs, sort them by popularity or date of uploading, and share them on social media platforms.

Other features include animation speed editing, adding customized watermarks, and so on. The GIFs can be saved to both desktop and mobile and are not deleted from the account unless chosen manually.

Make a GIF Price: It can be used for free. The paid version offers a 3-day free trial and is available at INR 889.18 per month.

  • GIFMaker

animated GIFs online

GIFMaker enables anyone to create animated GIFs online from up to 300 files (GIF, PNG, JPG, etc.) without any registration or experience requirements. You can resize, reverse, compress, merge, or split the GIFs with this tool.

Other options include live GIF preview, GIF canvas size/ animation speed alteration, audio overlays, looping times selection, and more. The images get automatically removed after a few hours and nothing is stored. GIFMaker online works on Mac, Windows, and Linux, given that flash player is installed.

GIFMaker Price: It is a free GIF making tool.

Presentation Creation Tools

  • Google Slides

Google Slides for presentation

Google Slides is a web-based presentation software used to access, create, edit, collaborate (live), and present presentations online and offline from any device. Users can comment in real time and track or undo changes. The software offers presenter view, live captions, and speaker notes for easy presenting.

Since it is connected to other Google apps, you can embed charts from Google Sheets, add content from Drive, reply via Gmail, and present to Google Meet calls. It is also compatible with MS Office files.

Google Slides Price: The personal plan is free. Pricing starts at INR 892.59 per user per month.

  • Prezi

Prezi powerpoint alternative allows creative professionals to create, collaborate, share, and present conversational presentations. With Smart structures, custom branding, and more, you can quickly build presentations. The software offers an open canvas to view and organize the entire presentation at once.

Moreover, there is a zoom reveal function to focus. Its unique feature is that you can appear along with your content during presentations. It works on a web browser and has an offline desktop app too.

Prezi Price: The basic plan is free and supports only five visual projects. Pricing plan starts at INR 1041.85 per month.

Suggested Read: 15 Free Presentation Software List for Students

Podcasting Tools

  • Audacity Audio Editor

multitrack editing software

Audacity is an audio recording and multitrack audio editing software that is used for podcasting. The software allows live recording of audio via mixer or microphone. Audacity audio editor is also possible to digitize recordings from other available media. With options like sequential undo/ redo, copy-paste, and more, editing and merging sound files becomes easy.

You can export the recordings in different file formats with 16-/24-/32-bit sound quality. You also get numerous keyboard shortcuts and support for plugins like Nyquist, VST, and even custom ones. It works on Windows, Mac, and Linux.

Audacity Pricing: It is free and open-source.

  • Adobe Audition

Adobe Audition allows users to record and edit audio content for podcasts. It has podcast templates that you can edit in the waveform or multitrack editor. With the auto-match feature, you can select multiple clips simultaneously to adjust their sound levels for consistency.

You can add royalty-free sound effects and remove any unwanted noise. It gives a step-by-step guide and other tips in case you get stuck. It works on both Windows and Mac.

Adobe Audition Price: Starts at INR 1,675.60/month for Audition as a part of Creative Cloud.

Suggested Read: 15 Best Audio Editing Software for Cross Platform Use in 2022

Webinar Software

  • GotoWebinar

virtual conferencing platform

GoToWebinar virtual conferencing platform enables users to create live and pre-recorded events easily. It offers webinar templates, transcription, and flexible scheduling options. Invites, reminders, and follow-ups are automatically done to save time.

With Stripe integration, users can charge the participants in advance. You can also allow participants to attend the webinar when they want. Other features include live customizable registration forms, Q&A, polls, engagement tracking, and so on.

GoToWebinar Price: It offers a 7-day free trial. Pricing starts at INR 6627.652 /organizer /month when billed annually.

  • Zoho Meeting

Zoho Meeting enables users to create and record webinars online and download/ share them. You can control the list of co-organizers and attendees. Attendees can join without any software downloads, even with the phone dial-in feature.

Other features of this webinar software includes registration form customization, creating polls, Q&As, making attendees presenter, post-webinar re-direction to other URLs, and more. You can also export reports for registrants and attendees, performance, polls, and more in CSV and XLS formats.

Zoho Meeting Price: There is a free version that supports up to 10 attendees. Pricing starts at INR 150 per host/ month for 10 participants.

Suggested Read: Best Webinar Software Platforms for Online Audience

Content Creation Platforms to Ensure Quality Output

Content Editing Tools

  • Grammarly

Grammarly writing assistant

Grammarly writing assistant uses AI to suggest grammar and spelling corrections for writings on email, messaging apps, social media platforms, project management tools, and other sites. The tone detector analyzes content to help users maintain a consistent tone.

Moreover, Grammarly provides formatting and fluency suggestions. The software works with Windows, Mac, iOS, and Android. Its browser extension supports all popular web browsers.

Grammarly Price: It offers a free edition for individuals. The paid plans start at INR 892.28/ month.  

  • Ginger

Ginger is an AI-enabled writing assistant that takes complete sentences to suggest spelling, grammar, punctuation, and context-based corrections. You can correct all the errors with a single click.

It also provides synonyms and rephrasing alternatives to create engaging content on different websites, emails, and other applications (like MS Office add-in). Ginger also suggests text translations in over 40 languages. It works on Web (extension), Windows, Mac, iOS, Android.

Pricing: Ginger Free version is available. The pricing starts at INR 519.93 per month for a two-year subscription.

Explore the best options for Enterprise Content Management Software

Plagiarism Checker Tools

  • Duplichecker

Duplichecker plagiarism checker software uses AI to detect plagiarism through color coding and provides the number of plagiarized resources like web pages and research papers in which match is detected. The Make it Unique option automatically removes plagiarism, even in paraphrased content. It supports several document formats for upload including .pdf, doc, .docx, .rtf, etc.

The uploaded material is removed after checking plagiarism. You can also use the tool to detect plagiarism in different languages like Russian, Portuguese, Spanish, Arabic, Indonesian, and more.

Duplichecker Price: Free tools are available. The paid plan starts at INR 745.56/ month. You can also opt for a custom plan.

  • Copyscape

online creation tools platforms and applications

Copyscape plagiarism checker service enables users to enter a URL or paste text for searching plagiarism online. The software returns all pages that have exact or partial similarity with the entered content. You have the option to compare your content word by word and view the matching regions.

Other features include batch search for complete website (up to 10k pages) check, case tracking for plagiarism, integration with a content management system, and much more.

Copyscape Price: The pricing starts at INR 2.1363 per search.

Suggested Read: Best Plagiarism Detection Tools

To sum up

With so many online and offline channels, content creation can be a daunting task. But if you choose the right set of tools, you can easily create, edit, and publish content that appeals to your audience. Keep this list handy when you make the decision.

Written by Ayushee Sharma

Ayushee is currently pursuing MBA Business Analytics from SCMHRD, Pune with a strong background in Electronics and Communication Engineering from IGDTUW. She has 2 plus years of full-time work experience as an SEO content writer and a Technology Journalist with a keen interest the amalgamation of business and... Read more

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