Benefits of CRM Automation to Improve your Sales & Marketing

Benefits of CRM Automation to Improve your Sales & Marketing-feature image
April 12, 2023 Reviewed By : Asheet Makhija .7 Min read

Let’s talk about managing relationships in business. Who are the two major partners in a business relationship? You, the business owner, and your customer. Like every relationship, businesses require time, effort, and most importantly communication to flourish.

How are you planning to strengthen your relationship with customers? Well, we are here to introduce you to the ultimate strategy for nourishing your relationship with customers. Along with sales, there are different other segments of business that can utilize the benefits of CRM software.

What is CRM?

Let’s begin by understanding what is customer relationship management. CRM is simply a strategy used for managing your relationship and interaction with your existing as well as potential customers.

CRM aims at keeping companies connected to the customer, streamlining sales, increasing profitability, running customized marketing campaigns, and retaining a loyal customer base.

Why CRM Software?

Well, every business has set objectives, targets for sales, and revenue, but tracking their progress can be a little tricky.

How would you track customer information coming from multiple streams like social media, sales, customer service and marketing and make it useful?

CRM software can give you a clear overview of your customers, their buying habits, pattern and preferences. You’ll have all the information on a single customizable dashboard. It will also include customer history, order status, any outstanding issues, customer queries, etc.

A CRM system can help you in knowing your customers in terms of likes, dislikes, and analyse your competitors’ strategies.

Suggested Read: Importance of CRM in Modern Business Environment

Who Can Benefit from CRM Software?

Along with sales, there are different other segments of business that can derive benefits of CRM software.

  • CRM for Sales Professionals: Sales administration is a long process that involves forecasts, reports, sales pipeline management, and order fulfillment. It is humanly impossible to track all the leads generated from email marketing, social media marketing, etc., and then streamline the conversion journey. A major chunk of leads gets wasted during this process due to either late follow-ups or no follow-up. However, you can see all your customer history and engagement on one platform with CRM software.
  • CRM for Marketing Professionals: The sales customer relationship management automates all workflows ensuring that marketing professionals spend most of their time on strategizing. They can design marketing campaigns based on the market data and customer analysis provided by the software. Based on the data, campaigns would be more targeted and generate quality leads.
  • CRM for Customer Service Teams: Customer information that is stored and scattered in multiple locations often fails to give the complete picture of the customer base. But with CRM software, the communication is improved, service requests are dealt with efficiently, outstanding things are visible, etc., which provide you a clearer and bigger picture.

Check Out: Best CRM Software For Small Business

12 Key Benefits of CRM Software for Small Business

Key Benefits of CRM Software for Small Business

Implementation of a CRM system will enable you to build a strong and loyal relationship with your customers. It will help you in tracking your prospects, conducting scheduled follow-ups, and strategically turning them into your new customers. Moreover, regular contact will help in staying connected to them and earn some loyalty.

Let’s learn about some of the key benefits of CRM software:

  • Access to a centralized database: CRM system makes all the information of your prospects and customers accessible on a centralized platform. This saves a lot of time as you no longer need to dig multiple files and reports to find the status of just one prospect. It also allows you to track the current status of each prospect and accordingly close deals with them.
  • Track the communication with prospects: Having all the information available on a centralized platform, it becomes convenient for your sales and customer representatives to track prospects. They can check for all the communication with prospects including emails, calls, follow-ups, meetings, etc. Your representatives can determine as and when they need to follow up with their prospects.
  • Automates data entry task: A CRM system automatically aggregates all the customer-related data. Your team won’t have to spend time logging calls, emails, or meetings, the software does it all for you. The automation of data entry such as weighting, visualization, summation, etc. makes the process efficient.
  • Reminders for follow-up with prospects: This feature boosts the chances for conversion. The CRM software enables your representatives to schedule follow-ups with prospects according to their convenience and requirements. It also sends reminders so that not even a single chance of closing a deal is lost.
  • Management of customer’s data: CRM allows your team to keep records, track and retrieve all the customers’ and prospects’ data easily. So, now whenever your representatives want to know the status of any prospect, it would be just a search away. You can also know that what communication has been shared, who has contacted the prospect before, how many times the prospect has called, etc.
  • Customer segmentation for focused approach: The software allows you to segment your prospects and customers based on different criteria. It can be based on location, the status of the deal, industry, or any other customizable factor. It helps them to develop a focused approach to pitch them and convert maximum numbers.
  • Generating sales reports & insights: Features like dashboards, reports, data representation, the CRM software enables a representative, team leaders, VP, and other stakeholders to check the sales performance. You can also determine what’s been working for you and what’s not, and accordingly, strategize and identify the areas that need more attention. Accordingly, everyone can check how far they have come on their target.
  • Forecasting sales: Once you have the sales performance over a period, the CRM software can help you in understanding market trends. Based on the previous year’s performance, you can predict revenue and set the target for your sales reps.
  • Boosts collaboration among teams: Often different teams and representatives work on the same prospect, which can lead to multiple narratives. Here, the CRM software clearly tells you that if someone else is working on the same lead or not. This will ensure that the communication is streamlined. This feature also allows you to escalate, invite, and tag other representatives in your team and utilize their specialization to convert maximum leads.
  • Streamlined administrative tasks: The CRM software automates most of your administrative tasks such as data entry, tracking email threads, saving contacts, etc. The to and fro that happens in assigning and distributing tasks is minimized. It saves a lot of energy that can be otherwise utilized in chasing and converting prospects.
  • Running Customized Marketing Campaigns: CRM can help marketers to design more targeted and personalized campaigns. The customer segmentation feature of CRM software can help you in targeting specific customers to generate more focused and reliable leads.
  • Sales pipeline & funnel management: The CRM software gives you a clear picture of the status of every prospect. You can track where they are in the sales funnel process, and how close they are to becoming a customer. This helps in paying special attention to them and maintaining effective communication to fasten the process of converting.

Suggested Read: 7 Warning Signs Why Your Company Needs CRM Software


In short, CRM software helps you to automate business tasks and drive more sales. It improves strategizing, forecasting, and ultimately boost conversions based on data analytics.

Investing and implementing CRM software will give in to filtering stronger leads and then converting them. So, go ahead and select the right CRM software for business right now!


  1. What are the benefits of CRM software for small businesses?

    The top benefits of CRM software for small businesses are customer segmentation, automating the sales funnel, managing contacts’ data, accessing a centralized database, etc.

  2. What are the benefits of CRM Software for sales?

    The CRM software provides better sales reports and insights, helps in forecasting sales and automates the sales funnel.

  3. What are the benefits of CRM for customers?

    The CRM software offers customers focused, targeted, and personalized communication with the representatives.

  4. What are the benefits of CRM for marketing?

    Marketers can design targeted campaigns based on the data and analysis provided by the CRM software to generate quality leads.

Written by Isha Lamba

Isha’s writing journey started way back in 2018 when she graduated in the field of Journalism & Mass Communication. Since then, she has been writing for all digital and print marketing assets including blogs, editorial reviews, landing pages, emailers, and more. She has contributed her writings to genres... Read more

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