What are the Best MailChimp Alternatives for Email Marketing?

What are the Best MailChimp Alternatives for Email Marketing?-feature image
June 14, 2023 13 Min read

Have you switched to MailChimp alternatives yet to for email marketing?

MailChimp is an all-in-one resource for email marketing. This tool has a clean user interface that creates and manages mailing lists and newsletters. What’s more? MailChimp also creates campaigns and analyses email performance effectively. As an efficient email marketing tool, it automates email campaigns and collects leads to help you manage customers and clients easily.

Initially, MailChimp was introduced as a tool to help companies face issues with customer emails. As reported by CEO, Ben Chestnut, MailChimp has around 11 million customers with a total audience of 4 billion users.

Why email marketing? Marketers love efficiency. Entrepreneurs and bloggers are using email marketing extensively to promote their products and services. Email automation is a fun way to connect with clients and customers. Thus, selecting the right email marketing software is a must for the success of your business.

Let’s understand the significance of email automation for marketing with an example. Say, for instance, two people sign up for accounts and you need to send them welcome emails with details on how to get started. You may want to also send the new subscribers some discount codes also etc.

Imagine how taxing it’ll get if you create and send these emails manually. To avoid this painstaking process, you can simply setup an automated welcome email that is sent every time someone joins. This is the significance of email automation in marketing.

What is Marketing Automation Software?

With marketing automation tools, you can send the exact message to the right people at the right time. Let’s look at some advantages of marketing automation software.

Benefits of Marketing Automation Software

  • Simple and Customisable Interface

Marketing automation software constantly upgrades the design experience. It sports a clean and intuitive interface and powerful tools. Its powerful editor gives you the option to easily customize and brand your images and make your email campaigns stand out.

  • Caters to All Marketing Needs

Marketing automation software shows you which messaging worked for your email and what really worked for your marketing advertisements. The software functions as one single platform to help you promote your business across emails, landing pages, social platforms, postcards etc. With such software, you can attain your goals faster by bringing your marketing channels and audience data together in one place.

  • Send Announcement Emails

Create and schedule announcement emails to tell people that something exciting is on its way. Import all your contacts into marketing automation software and select the option of sending to the entire list. This way your big announcement will reach everyone on your list.

  • Design and Launch Email Campaigns Easily

Once you’ve set up your list, the next step is to set up the email. With the best marketing automation software, sending mass emails together means that a campaign is created. To build a beautiful campaign (creating mass emails), simply choose from the variety of prebuilt templates available to you.

Worried about your knowledge on HTML codes? To create a campaign, it is not important for you to know any coding or HTML. To set up a new campaign, simply click on the ‘Campaigns’ tab in the top navigation. Then select the dark grey ‘Create Campaign’ option in the top left corner of the page.

With the best marketing automation software, you can easily drag and drop content blocks to edit layouts. Then save your layouts for designing more campaigns in the future.

Mailchimp alternatives for business
  • User-friendly Dashboard

The software’s simple dashboard helps you track important points from all your campaigns. It helps you combine your email marketing data with all your other data and understand the connection between your email campaigns and the web traffic. This helps you make informed decisions about your upcoming campaigns.

The real-time dashboard is flooded with helpful tips and a straightforward workflow. Also, new dashboard versions are released every now and then to help you turn insights about your contacts into targeted marketing campaigns almost instantly.

Suggested Read: Top 10 Temp Email Generators to Create Temporary Emails for Free

  • Send Automated Emails

With marketing automation software, you can create and send automated email campaigns based on certain criteria, such as clicks, opens, etc. You can send emails automatically to a subscriber once they sign up to a list or send them follow-up emails sharing detailed content.

Automated emails help you add a personal touch to your brand’s marketing initiatives and enhance your interaction with valued subscribers.

List of 8 Best MailChimp Alternatives for 2024

For those looking to switch from MailChimp to better alternatives, given below is a list of the 8 best MailChimp alternatives 2021.

  • ActiveCampaign


ActiveCampaign has brought about the automation revolution. It is rightly called an email marketing, marketing automation, and sales automation tool for SMBs.

ActiveCampaign makes a product suitable for both B2B and B2C business needs, and how? It offers a wide range of options for designing email campaigns, such as auto-responders, A/B split testing, RSS, and event-based campaigns, etc.

It’s email marketing version, ActiveCampaign Lite designs trigger-based email campaigns and makes segmented contact lists. It also sets autoresponder campaigns such as order confirmations and sign-ups and envisions leads in sales activities.

Build email newsletters with ActiveCampaign. Send the right emails to the target audience and provide them the content that’ll interest them. With these MailChimp alternatives, you can send business-related email campaigns to the right audience at the right time. You can also send broadcast emails when you want to send information to everyone.

Another interesting email type, trigger emails are usually automated emails which marketers send to provide specific information to customers. Such emails must be purchased and show customers that the company they’ve subscribed to is a reliable brand which cares.

On the other hand, highly targeted emails designed by ActiveCampaign provide your recipients with highly personalized and relevant user experience.

Ever wondered what email autoresponders are? A sequence of emails that are automatically sent to a specific set of people on your email list almost instantly is email autoresponders. Such emails are sent during some event.

Welcome emails, for instance, are a perfect example of email autoresponders. ActiveCampaign also has an easy drag-and-drop interface to easily do A/B testing i.e. ‘Split Testing’ on their platform.

Additionally, ActiveCampaign offers a built-in CRM (customer relationship manager) system that delivers contact list administration, and lead scoring. This efficient MailChimp alternatives also supports site messages, SMS and helps create custom follow-up Facebook Ads.

  • Campaign Monitor

Campaign Monitor

Campaign Monitor is your email marketing tool with a visual interface. So, customize your email your way. With Campaign Monitor, you can easily personalize your emails and use email builder to get pixel-level customization. Get a great-looking automation flow builder with Campaign Monitor.

With this cloud-based email marketing solution, you can customize everything from fonts to colors. You can also expand spacing, images, text blocks or you can simply code your HTML email template to create appealing emails.

Another interesting feature of Campaign Monitor is the email designer that allows you to lock certain sections of the template so that you can protect critical business information. This way your team only accesses what you want it to view.

Mobile optimization is another excellent way for users to create beautiful campaigns. Email builder makes your emails look stunning on both desktop and mobile devices. Make your email interesting by adding a video to increase audience engagement. You can add video from Vimeo, YouTube and other platforms to share your message effectively.

  • ConvertKit


Unlike other MailChimp alternatives, ConvertKit email marketing automation platform is for creators. This blogger and creator-focused email marketing tool help bloggers, artists and content creators build a strong reader base. This MailChimp alternative provides efficient automation. It is very easy to create a campaign with ConvertKit as it creates custom rules to personalize the content.

To turn casual readers into subscribers, ConvertKit realizes the need to customize and embed forms on your website. It knows that your email list is an asset and to grow it, you can build a landing page to start with.

You can easily organize all subscribers with ConvertKit. How? Tag each one based on their interests and activities. with over 80 integrations with the landing page, e-commerce, membership site providers, etc, this MailChimp alternatives finds the right tools for your business.

ConvertKit’s customizable opt-in forms turn casual readers into subscribers. Look at your homepage dashboard that displays subscriber data and opt-in conversions. This will help you keep track of your growth. ConvertKit Slack Community is an initiative to connect users to other subscribers, celebrate victories, obtain information about email marketing, etc.

  • SendinBlue


Packed with features, SendinBlue email marketing tool is among the many efficient alternative for  MailChimp competitors. It has a responsive template gallery and SMS messaging. To add to this, it also has a powerful marketing automation tool, reporting capabilities and a pack of third-party integrations. It is an inexpensive alternative to MailChimp. It’s best to ignore the cost factor if this alternative meets your requirements.

One of the many MailChimp alternatives, SendinBlue only charges you for the emails you send, that too, only if they are more than 300 emails per day. Say, for instance, I send a simple monthly newsletter to 5000 contacts. It will cost me ₹ 34,000 per month with MailChimp. However, with SendinBlue I can conveniently send 40,000 emails in just ₹ 1500.

Sendinblue’s free version offers an impressive range of features. A/B testing, mobile-friendly email designer tool, and email template library are some features included in its free version. This efficient relationship marketing platform allows you to manage SMS campaigns and notifications and transactional emails, without any additional cost.

Another notable feature of this MailChimp alternative is that it offers you a dedicated IP address. Say, for instance, you need to contact over 1 lack people together.  You can instantly do so if you have a dedicated IP address.

Delivery-centric Sendinblue combines machine learning algorithms with human verification to create an effective account checking and validation system.

  • AWeber


An email marketing tool that has perfected its visual campaign builder, that’s AWeber for you!

One of the many MailChimp alternatives for business, it is ideal for internet marketers and bloggers and a little less expensive as compared to MailChimp. Aweber marketing tool has various templates and different palettes in each template. You can create simple popups for email capture with it.

What more? AWeber’s USP is its easily understandable and user-friendly dashboard and its wide-ranging features. It has many useful features such as 700+ email templates, advanced HTML autoresponders facility and traffic and clicks monitoring. To add to this, AWeber has a lot of email newsletter templates to choose from with innumerable color schemes.

It also has an Android & iOS Mobile app (Atom & Aweber stats). Aweber’s Atom app is mainly a mobile form capture, which is perfect for collecting emails at the point of purchase. The AWeber Stats app of Aweber lets you access multiple reports from your mobile device.

What’s best? It offers a 1-month free trial for you to get accustomed to it.

  • MailPoet

This efficient email plugin for WordPress helps you control all your marketing campaigns from scratch. MailPoet beautifies your emails with several designs and advanced features.

Beautify your email, but how? You can quickly add images and content directly from your Media Library. MailPoet works flawlessly with CMS so that you can send emails, almost instantly.

Don’t spend time styling your emails. Use MailPoet. You can simply pick your favorite MailPoet template from the host of template options available, customize that template and simply send it out.

Also, you can instantly share your blog posts automatically with subscribers and send blog updates on a daily, weekly or monthly basis. MailPoet delivers more than 30 million emails to inboxes every month.

Its intuitive user interface has drag and drops feature, so you can send professional-looking newsletters to subscribers in seconds. Give a warm welcome to all new subscribers.

Simply access Mailpoet and set up a welcome series with simple automation and workflows. Mailpoet adds signups forms to your sidebars. Also, it customizes these forms to fit your site design.

Today, more than 3 lack websites are using MailPoet to stay connected with their subscribers. This is because Mailpoet helps you turn website visitors to loyal subscribers. It is free for up to 2,000 subscribers and paid after it exceeds the limit.

  • iContact

Ideal for small and midsize businesses, iContact is one of the many MailChimp alternatives competitor available today. iContact email marketing software is built around ease-of-use for SMB marketers. It offers numerous features at a very affordable price.

The best part about iContact is that it has something for everyone. Drag and Drop Editor helps design professional emails while its A/B split testing allows you to test your email content to ensure that all email communications have positive repercussions.

iContact’s automation feature helps create automated campaigns. Additionally, you can identify your target audience (subscribers) based on common behaviors before reaching out to them.

To ensure the right dissemination of information, it’s important that you first analyze all campaign results and collaborate with unlimited users.

Something that sets iContact apart from its competitors is the premier service that makes personal advisors available to customers in case they need to seek clarity. It is one of the flexible MailChimp free alternatives as subscribers can take a 30-day free trial before purchasing any plan.

  • SendGrid


For reliable transactional email delivery, scalability, and real-time analytics use SendGrid.  This cloud-based email service provides flexible APIs that make custom integration easy. SendGrid efficiently sends receipts and purchase confirmations to customers automatically.

SendGrid ensures is quick email deliverability and delivers the right message to the right customer at the right time. To maximize the effect of your email program, SendGrid offers a pool of consulting and reporting options. It helps administer distribution lists to send monthly promotions to customers.

SendGrid offers implementation services for those willing to optimize their email setup and architecture. Additionally, it offers deliverability engagement services to those who get email related issues. SendGrid collects real-time metrics for blocked email and customer engagement.


To sum up, MailChimp was introduced as a popular email marketing tool, rather an all-inclusive platform to empower firms to manage their customer-facing email activities effectively. The tool was introduced as an out-of-the-box initiative to handle all aspects of email marketing.

However, recent changes to MailChimp’s pricing policy and the decision to not offer direct integration with Shopify forced people to look for alternatives.

For those looking to switch from MailChimp, we have compiled a list of the best MailChimp competitors you can choose from. ActiveCampaign, Campaign Monitor, ConvertKit, SendinBlue, AWeber, MailPoet, iContact, SendGrid are some great MailChimp alternatives for business.

Written by Varnika Nayyar

Varnika Nayyar has 6 yrs of experience with corporates & media houses. A former journalist who interviewed celebrities, she holds a P.G. Diploma in Business Journalism & Corporate Communications & has to her credit write-ups that reflect her uniqueness of thought. Varnika gives her creative best to all... Read more

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